On the opening day of Plantarium 2017 the participants of Plantarium, GROEN-Direkt and invitees will be offered a networking event. Cor Hospes, who is specialised in storytelling and content marketing, will give a surprising speech before the event.
Cor Hospes (1963, Heerenveen) is a popular speaker and trainer at (international) conferences and meetings. Using inspiring cases and with tips and tricks, he teaches and helps companies and organisations to make smarter use of storytelling, content marketing and social media. He has also written various books on marketing, a number or which are best sellers.
Hospes' visit is in line with the theme of Plantarium 2017: 'Stories', and is partly made possible by the trade magazine for 'Boomkwekerij/Hortipoint Uitgeverij' (Tree Nursery/Hortipoint Publishers). In the run up to the trade fair, participants are already challenged to tell their story. But of course, the organisation hopes that they will also work with the theme in a creative and innovative way during the trade fair. Hospes' speech with give those present great opportunities for discussion during the networking event.
The 35th edition of Plantarium will be held from 23 to 26 August 2017 in the Plantarium building at the International Trade Centre Boskoop-Hazerswoude.