You will find many different types of talent in the nursery stock sector and at Plantarium 2010. What about the talent of finding novelties, shown by many breeders at Plantarium on a yearly basis. And what about the talent in the field of marketing the products, and the wide range of talents of nurserymen. Plantarium 2010 is also demanding attention for another special talent: that of the plant itself. The trade fair is challenging its participants to show the talents of their plants. What is their added value, what makes them stand out from the rest? What is the story behind the plant? Plantarium is looking for the X-factor.
Entries are assessed by a permanent panel of experts who work for consumer (gardening) magazines, private gardens and garden centres. The assessment is made on the basis of added value such as creative application, healthy plants, functional green, innovative green, etc.
Colour your Life Award
The jury nominates the best entries. The winner, selected from those nominations, will receive the Colour your Life Award. The nominees will be given ample of media attention before, during and after the show and will also be in the spotlights in a TV gardening programme. Participation in this competition is exclusively reserved to Plantarium 2010 participants.
The story
Behind each plant lies the story of the entrepreneur, the members of staff, the company equipment, the innovation...you name it.
Plantarium is looking for those stories behind the plant. Not only among the nurseries, breeders and traders, but also among garden centres, landscapers, gardening training centres, etc. What makes a plant so attractive that the consumer decides to buy it? Arguments include ornamental value, shelf life, gift product, but also other benefits offered by the presence of plants such as improved wellness, a healthier lifestyle, status, etc.
Catwalk
Participants will display those talents in a creative way, at their stands and during the shows that will be held during Plantarium at different times. The catwalk is for both the participant and the plant!
Large interest
With about 4 months to go the board of Plantarium is quite happy with the large interest for the fair by participants from Holland and abroad. It looks that Plantarium 2010 will be sold out again soon.
Plantarium will be held from 24 – 28August In the Plantarium building at the International Trade Centre Boskoop-Hazerswoude (NL)
For more information or to download the participants application form: www.plantarium.nl
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